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Opposites Rebel
CATEGORY
Typography
Conference Materials
OBJECTIVE
Redesign promotional materials for an already existing design conference. The typography must be the hero element in all of the collaterals.
APPROACH
I chose "DesignYatra", which is India's biggest international Design Conference. The theme for 2018 was "Contrary Thinking", dedicated to design rebels that challenge the norms of design. On the contrary to the saying opposites attract and likes repel, I came up with the idea of "Opposite Rebel". Thus, I developed a theme that was bold, colorful and vibrant that reflected the nature of the Indian culture.
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