Perfection

CATEGORY

Branding

OBJECTIVE

Get out of your house and search for a potential sign that has several messaging intentions. Develop a design campaign that involves a narrative, series and a digital component to promote the brand that the sign is related to.

APPROACH

The sign that I selected was a communication that promoted an upcoming sale of MAC Cosmetic products. I wanted to create a “bold yet elegant” look to the entire design campaign. The idea was to show off the products in a more creative and visually appealing way. The theme of combing photography with illustrations worked well throughout the campaign.