Steelcase Cards
CATEGORY
Print media
OBJECTIVE
Create a set of giveaway cards for Steelcase's marketing and sales team, showcasing various aspects of ergonomics, including do's and don'ts, and highlighting key takeaway messages. The cards must align with Steelcase's brand guidelines, ensuring a creative and professional presentation.
APPROACH
The idea was to design a set of A5 handy cards for easy accessibility. Each card featured a different color combination from the brand manual, combining shapes, images, colors, and linear elements to establish a cohesive design. Varied layouts were used for all cards, maintaining a strong grid for consistency.
This project was a collaboration with Rutu Palav, with both of us working as design consultants for Synergo Consulting (Steelcase is a client of Synergo Consulting).
